This is our finished outcome of our redbull advert.
Unit 33 stop motion animation
Monday, 17 December 2012
Audience Feedback Group
http://www.youtube.com/watch?feature=player_embedded&v=OXUJ64-koyQ
Above is a link to our audience feedback group with references to their responces to our final advert.
Above is a link to our audience feedback group with references to their responces to our final advert.
Tuesday, 4 December 2012
Evaluation
Overall, I think that our stop
motion animation turned out successful. Our target audience also agrees so I
think that is a good indication. We produced an advert advertising the energy
drink ‘red bull.’ The red bull can had a pair of googly eyes attached to it, to
show emotion and to give the impression that the can is alive. The advert
starts with a shot of a man waking up, looking extremely tired and hung over.
He desperately shouts “red bull”, which shows that the product is a necessity
when people are feeling how he is. This is followed by a shot of a Red bull can
which is placed on a shop shelf. The can will wiggle from side to side as if it
is responding to the voice. The audience then watches the can travel by itself
through various scenes until it reaches to the man who is in need of it.
Our advert appeared to be quite
successful, however it did have its downsides. The majority of our target
audience said that they wouldn’t make any changes, whereas the other half
suggested some. Laurie Butcher said “you should have a tagline at the end to
make it clearer”. I personally thought this too. This would have been a clear
indication to the audience what the brand is and it would’ve grabbed their
attention. We originally were going to have a sign come up at the end, but we
unfortunately didn’t as we were short of time. Issy Lock said “maybe at the end
you could’ve made it a bit more clearer that the guy was in need of the drink”.
When viewing our advert to the class, people had also said this to me. When the
guy drinks the redbull, he should’ve looked relieved that he has drunk it. The
main reason why people would want the drink is to feel relieved and refreshed,
so as Issy has stated, if we were to film the advert again, we would shoot this
scene again. Film makers should always ask the audience they are targeting
their opinions in order to produce a successful outcome. Their opinions are
what matters most as the overall outcome is targeted at them, so they obviously
need to love it.
Throughout the advert there are
noises which the can is making. This makes the advert fun, and reminds the
audience that the can is alive. We produced the noises the can was making, by
recording it on garage band, then changing the pitch to make the noises higher.
We gathered the other sound effects, such as the can dropping on the ground,
from garage band and youtube. I thought this was a very successful part of our
advert, as the sound effects were precise and on queue. We recorded the voice
at the end of the advert, using a microphone, then connecting and saving the
footage to the computer.
By creating the illusion that the can was moving, we
used stop motion, by taking a picture then moving the can ever so slightly each
time. Even though the outcome will be very effective, the problem about this technique
was that if the camera jolts slightly, the sequence is ruined. A problem we had
whilst doing this technique, was that half way through our recording, the sun
came out and there was a defined shadow on the concrete. So we therefore had to
wait a long time until it disappeared. We had to wait for many things and
people that suddenly came in the scene, so using this technique was also very
time consuming. However this technique has proved to be very popular with our
target audience. Georgia Imrie especially liked the style and way that it was
filmed and thought it made the advert really interesting.
One thing we thought was quite difficult, was moving
the can and having a person walk in the scene at the same time. Through each
movement of the leg that the person made, we had to also move the can slightly.
I think we should’ve just had the person walking and not of moved the can,
because our outcome of this scene looks quite unprofessional. When showing the
people in my class our advert, Harry said one of the improvements we could’ve
made, was this scene and suggested we should’ve re tweaked it.
The main shots we used were close ups and mid shots. When the can slid down the log from the bench, we recorded a hand held over the shoulder shot, which we thought looked very effective. We had to do a lot of preparation to finally create our advert. We didn’t completely follow all of our preparation in our production folder, e.g storyboard, but they all gave a good indication into what we were going to produce. Our production team all worked fairly well together. I think the main thing is to all agree on the idea and roles set in order to work successfully. We had a number of discussions and differences on our own ideas such as different storylines and what the can should be doing. We eventually agreed on what to do.
The main shots we used were close ups and mid shots. When the can slid down the log from the bench, we recorded a hand held over the shoulder shot, which we thought looked very effective. We had to do a lot of preparation to finally create our advert. We didn’t completely follow all of our preparation in our production folder, e.g storyboard, but they all gave a good indication into what we were going to produce. Our production team all worked fairly well together. I think the main thing is to all agree on the idea and roles set in order to work successfully. We had a number of discussions and differences on our own ideas such as different storylines and what the can should be doing. We eventually agreed on what to do.
I would compare
our advert to the works of present stop motion animator Tim Burton. Both his
and our animations bring things to life which shouldn’t be alive. I would
compare our animation to the music video for blur-coffee and tv. Both this and
our animation consist of an object made to come alive, travelling by itself
through various scenes. However they have produced the character using special
effects on the computer, whereas we have just used a can and the stop motion
technique. I would also compare our advert to the lucozade energy drink advert.
Firstly because they are both advertising energy drinks. Secondly the audience
is watching something travelling through various scenes in both adverts. I feel
like this advert is more effective than ours, because when the actors finally
get the drink, they give a sense of relief and happiness, whereas in our advert
I don’t think we properly convey that message. Another advert that could be
compared to ours, is the “animated coca cola coke factory” advert. Here, is
also a drink which is being travelled across different scenes of the factory.
All the characters helping the coke bottle to travel, are animated and make
noises, like we have done, to make their character fun and effective. Our
advert used pixilation of live actors, as do many stop motion animations. One
example is the music video for coldplay – strawberry swing.
If it wasn’t for the pioneers and developers, we would never of been able to create this advert. They were the ones who gave people inspiration, who then gave the people ideas to develop something even more extraordinary. To exhibit my work to a range of audiences, I submitted our advert to an online competition.
If it wasn’t for the pioneers and developers, we would never of been able to create this advert. They were the ones who gave people inspiration, who then gave the people ideas to develop something even more extraordinary. To exhibit my work to a range of audiences, I submitted our advert to an online competition.
I feel like we used the stop motion technique to a high standard and
used a range of techniques to a standard quality. I feel through doing this
topic I have achieved many different skills that I wasn’t so confident with at
the beginning of term. I have especially become confident with the stop motion
technique, general camera skills and using final cut pro. Not only have I
learnt skills through creating my own animation, I have learnt skills along the
way through researching different animators.
Production Diary
Day 1
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
Monday, 3 December 2012
Research - Focus Group
http://www.youtube.com/watch?v=Kx8Ei26qDV0&feature=player_embedded
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Surrealist Film - Workshop
http://www.youtube.com/watch?v=aP-Y75usD7I&feature=player_embedded
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
Tuesday, 13 November 2012
The Brothers Quay
The Brothers Quay are identical twins. They originally
worked as professionals in illustration but then went on to animating. They are
now known for creating unique animation films which gets categorised under
surrealism. Their films tend to have no spoken dialogue but the sound effects
and music are extremely emphasised. They are also known for creating music
videos using their unique stop motion effects.
The brothers quay's work is very experimental. They have been
very influenced by jan Svankmajor, to an extent that they made a film about him.
This shows how older work has been developed into the modern world. Below, is a
clip of their most popular film.
As you can see the film is very surreal. Objects appear to
look like they’re moving by the illusion of movement, created using stop
motion. Also puppets and Claymation appear to be in the film which makes the
film come to life. As in the majority of all stop motions, The Brothers Quay
have moved each object ever so slightly, in each picture, then played the
series of pictures all at once, in order to give off the effect that they are
moving. The setting is dark and gloomy, to create a haunting and mysterious atmosphere.
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