This is our finished outcome of our redbull advert.
Monday 17 December 2012
Audience Feedback Group
http://www.youtube.com/watch?feature=player_embedded&v=OXUJ64-koyQ
Above is a link to our audience feedback group with references to their responces to our final advert.
Above is a link to our audience feedback group with references to their responces to our final advert.
Tuesday 4 December 2012
Evaluation
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZ7DnI3IxXuQxvyMmBGlRsdA_b9IAznxZpuT9Gxxpqt9hcvzSMjw5Xrl1Nnm5kJaPdNhEfFsFqtL3mhJdYjSveYWTkyVu03Ru10_ao8_I5Xnr4Esu-Y4-CniUoC_TUcO8dxWXXL7AzHU6/s1600/red_bull_can1%5B1%5D.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB0GiydPqHzB9BNvCfws7lBhaq1TEe4hOaD91ustAtwjVzmMEESMzq4UM_BWNqRAVTRXuR5iziTxpnkd2Wk30vxVNI4UWZUSwyL4Otiv4FmieWIQNNcouSX-t_E9zMInLTiiPipgGrKxJY/s1600/redbull_logo8%5B1%5D.jpg)
Throughout the advert there are
noises which the can is making. This makes the advert fun, and reminds the
audience that the can is alive. We produced the noises the can was making, by
recording it on garage band, then changing the pitch to make the noises higher.
We gathered the other sound effects, such as the can dropping on the ground,
from garage band and youtube. I thought this was a very successful part of our
advert, as the sound effects were precise and on queue. We recorded the voice
at the end of the advert, using a microphone, then connecting and saving the
footage to the computer.
By creating the illusion that the can was moving, we
used stop motion, by taking a picture then moving the can ever so slightly each
time. Even though the outcome will be very effective, the problem about this technique
was that if the camera jolts slightly, the sequence is ruined. A problem we had
whilst doing this technique, was that half way through our recording, the sun
came out and there was a defined shadow on the concrete. So we therefore had to
wait a long time until it disappeared. We had to wait for many things and
people that suddenly came in the scene, so using this technique was also very
time consuming. However this technique has proved to be very popular with our
target audience. Georgia Imrie especially liked the style and way that it was
filmed and thought it made the advert really interesting.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7ZxL5p7Gb4CKs8lKcZn2nAkkzqEXHnXnClRq68oopFfM6BOmrjQNb7OxvYewQzb3dzoAJdQHDLzZi0nKvEiNyaM4U18BEMoFreLDW_4TwdDX2_HFl7r_RR1iXYBtc1fCPl_KBW7epB-aS/s1600/stickfigures%5B1%5D.jpg)
The main shots we used were close ups and mid shots. When the can slid down the log from the bench, we recorded a hand held over the shoulder shot, which we thought looked very effective. We had to do a lot of preparation to finally create our advert. We didn’t completely follow all of our preparation in our production folder, e.g storyboard, but they all gave a good indication into what we were going to produce. Our production team all worked fairly well together. I think the main thing is to all agree on the idea and roles set in order to work successfully. We had a number of discussions and differences on our own ideas such as different storylines and what the can should be doing. We eventually agreed on what to do.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJuYguF2ip-f13DeS8iycDKXJ-dsoop-V7sJtXLnxcYL012daNW8Pu0iuQziR1hFBjJgGugrTpX7H9nVYN36tccedrN8GuLP_h_8ZfrQq_jILmtunlCvQKxZ3SL60A94Rgm5t77wGveKB/s1600/Tim_Burton_Frankenweenie_2012_3%5B1%5D.jpg)
If it wasn’t for the pioneers and developers, we would never of been able to create this advert. They were the ones who gave people inspiration, who then gave the people ideas to develop something even more extraordinary. To exhibit my work to a range of audiences, I submitted our advert to an online competition.
I feel like we used the stop motion technique to a high standard and
used a range of techniques to a standard quality. I feel through doing this
topic I have achieved many different skills that I wasn’t so confident with at
the beginning of term. I have especially become confident with the stop motion
technique, general camera skills and using final cut pro. Not only have I
learnt skills through creating my own animation, I have learnt skills along the
way through researching different animators.
Production Diary
Day 1
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
Monday 3 December 2012
Research - Focus Group
http://www.youtube.com/watch?v=Kx8Ei26qDV0&feature=player_embedded
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Surrealist Film - Workshop
http://www.youtube.com/watch?v=aP-Y75usD7I&feature=player_embedded
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
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