This is our finished outcome of our redbull advert.
Monday 17 December 2012
Audience Feedback Group
http://www.youtube.com/watch?feature=player_embedded&v=OXUJ64-koyQ
Above is a link to our audience feedback group with references to their responces to our final advert.
Above is a link to our audience feedback group with references to their responces to our final advert.
Tuesday 4 December 2012
Evaluation
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPZ7DnI3IxXuQxvyMmBGlRsdA_b9IAznxZpuT9Gxxpqt9hcvzSMjw5Xrl1Nnm5kJaPdNhEfFsFqtL3mhJdYjSveYWTkyVu03Ru10_ao8_I5Xnr4Esu-Y4-CniUoC_TUcO8dxWXXL7AzHU6/s1600/red_bull_can1%5B1%5D.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB0GiydPqHzB9BNvCfws7lBhaq1TEe4hOaD91ustAtwjVzmMEESMzq4UM_BWNqRAVTRXuR5iziTxpnkd2Wk30vxVNI4UWZUSwyL4Otiv4FmieWIQNNcouSX-t_E9zMInLTiiPipgGrKxJY/s1600/redbull_logo8%5B1%5D.jpg)
Throughout the advert there are
noises which the can is making. This makes the advert fun, and reminds the
audience that the can is alive. We produced the noises the can was making, by
recording it on garage band, then changing the pitch to make the noises higher.
We gathered the other sound effects, such as the can dropping on the ground,
from garage band and youtube. I thought this was a very successful part of our
advert, as the sound effects were precise and on queue. We recorded the voice
at the end of the advert, using a microphone, then connecting and saving the
footage to the computer.
By creating the illusion that the can was moving, we
used stop motion, by taking a picture then moving the can ever so slightly each
time. Even though the outcome will be very effective, the problem about this technique
was that if the camera jolts slightly, the sequence is ruined. A problem we had
whilst doing this technique, was that half way through our recording, the sun
came out and there was a defined shadow on the concrete. So we therefore had to
wait a long time until it disappeared. We had to wait for many things and
people that suddenly came in the scene, so using this technique was also very
time consuming. However this technique has proved to be very popular with our
target audience. Georgia Imrie especially liked the style and way that it was
filmed and thought it made the advert really interesting.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7ZxL5p7Gb4CKs8lKcZn2nAkkzqEXHnXnClRq68oopFfM6BOmrjQNb7OxvYewQzb3dzoAJdQHDLzZi0nKvEiNyaM4U18BEMoFreLDW_4TwdDX2_HFl7r_RR1iXYBtc1fCPl_KBW7epB-aS/s1600/stickfigures%5B1%5D.jpg)
The main shots we used were close ups and mid shots. When the can slid down the log from the bench, we recorded a hand held over the shoulder shot, which we thought looked very effective. We had to do a lot of preparation to finally create our advert. We didn’t completely follow all of our preparation in our production folder, e.g storyboard, but they all gave a good indication into what we were going to produce. Our production team all worked fairly well together. I think the main thing is to all agree on the idea and roles set in order to work successfully. We had a number of discussions and differences on our own ideas such as different storylines and what the can should be doing. We eventually agreed on what to do.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJuYguF2ip-f13DeS8iycDKXJ-dsoop-V7sJtXLnxcYL012daNW8Pu0iuQziR1hFBjJgGugrTpX7H9nVYN36tccedrN8GuLP_h_8ZfrQq_jILmtunlCvQKxZ3SL60A94Rgm5t77wGveKB/s1600/Tim_Burton_Frankenweenie_2012_3%5B1%5D.jpg)
If it wasn’t for the pioneers and developers, we would never of been able to create this advert. They were the ones who gave people inspiration, who then gave the people ideas to develop something even more extraordinary. To exhibit my work to a range of audiences, I submitted our advert to an online competition.
I feel like we used the stop motion technique to a high standard and
used a range of techniques to a standard quality. I feel through doing this
topic I have achieved many different skills that I wasn’t so confident with at
the beginning of term. I have especially become confident with the stop motion
technique, general camera skills and using final cut pro. Not only have I
learnt skills through creating my own animation, I have learnt skills along the
way through researching different animators.
Production Diary
Day 1
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
We recorded the wake up scene and the shouting of "red bull". We also recorded part of the red bull can travelling in the front driveway
Day 4
We recorded practically the whole advert until the can approached the front door
Day 5
We recorded the voice over saying “red bull, call in and it’ll be there”
Day 6
We uploaded all the footage and edited most of it
Day 7
We carried on editing the footage
Day 10
We recorded the last bit of footage of the redbull can being drunk
Day 11
We uploaded the rest of the footage and edited it
Day 12
We carried on editing the footage and found special effects to include in our advert
Day 14
We finished tweaking our advert
Monday 3 December 2012
Research - Focus Group
http://www.youtube.com/watch?v=Kx8Ei26qDV0&feature=player_embedded
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Above is a link to our focus group which was part of our research for redbull. We asked a selection of people from our target audience some relevant questions regarding our topic red bull.
Surrealist Film - Workshop
http://www.youtube.com/watch?v=aP-Y75usD7I&feature=player_embedded
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
Above is a link to a short surrealist film which we produced in a group of 3. To produce a true surrealist film, we based our short clip on a David Lynch type of style. It was quite hard to produce as expression films take alot of mental thinking. I thought our film was quite successful and fitted the surrealist genre.
Tuesday 13 November 2012
The Brothers Quay
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu36fZ6D1vHJ7FFsbq_FIrDLEOcwQNuens1du3tSHa0ccse1NeiitA5GxEJJMrzPhK8EGzeGfPCNTV9vzHQkBD9Tv7CS0ZtXTTp0u5zEV8ceFnotNlgx2coHtwKVQj7JcPKQLBlZG4kDrA/s1600/220px-Brothers_Quay_Fot_Mariusz_Kubik_July_24_2010_03.jpg)
The brothers quay's work is very experimental. They have been
very influenced by jan Svankmajor, to an extent that they made a film about him.
This shows how older work has been developed into the modern world. Below, is a
clip of their most popular film.
As you can see the film is very surreal. Objects appear to
look like they’re moving by the illusion of movement, created using stop
motion. Also puppets and Claymation appear to be in the film which makes the
film come to life. As in the majority of all stop motions, The Brothers Quay
have moved each object ever so slightly, in each picture, then played the
series of pictures all at once, in order to give off the effect that they are
moving. The setting is dark and gloomy, to create a haunting and mysterious atmosphere.
Thursday 8 November 2012
Jan Svankmajer - Developer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghGgK0SIYhxnIhGYcd7rtMuQvXkaYfZCgFKL9NSE8pQIpnjYnWLz3DulPcuy0M_C0-DV-9WVIrvejGjRDf51qHS9cuz2Iwzszl9HAvjHo8Aq2onfUFHAEkqTFiEu46ASWq6Iws85iey2iU/s1600/original%5B1%5D.png)
Jan Svankmajer is known for creating films
which are very surreal, strange and imaginative, using stop motion animation. Jan worked for a range of different theatres, which later on inspired him to include theatre in some of his stop motion films.
Below, is a video of one of his films, based on food. When Jan was younger, he
had a bad experience with food, so this is why many of his films are based on
that theme. Jan is famous for being one of the most imaginative animators in
time. I find this particular video extremely effetcive. He has used claymation to create an effective expression on the peoples faces, and has obviously used the method of taking, then manipulating the object each time in each photo, otherwise known as the stop motion technique.His work has gone on to inspire many animators to be more daring and imaginative with their work. Due to Jan’s unusual and surreal work, his audience tends to be adults. This is because a younger generation may not be able to fully understand what’s going on and they may also find it disturbing. Jan has developed a different side of surreal and has shown how effective and entertaining the genre can be.
George Pal - Pioneer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5qjEilf_0lnZ0-lcqD2q-0sn-WmiJLFkwpq97v0vZd_azMy9_qTlRP3OJcx7SREDxd29198PDLbLFzU4DwImtSEwid98I-WDflm2B0l-mdE-F64imaadvb5K7AOQmdKAcIpcGJENopHZ1/s1600/GPPAL3%5B1%5D.jpg)
He soon left there and then began to animate
cigarettes. However, in Czechoslovakia, no-one
was interested. So Pal decided to move to Paris as they were interested in his
work. The first company Pal went to bought his idea, which made George famous due
to how successful his animations were. He then opened up his own studios named ‘Dollywood
Studios’, in Holland. He was then signed to Paramount Pictures where animators
like Ray Harryhausen have worked. Here, he created many successful puppetoons.
Because of this success, Paramount let him to do feature films. He won many
awards for his special effects, which therefore lead him on to making his own
films at his studio. George is most famous for The Time Machine and War of the
Worlds.
Georges work has proven to be extremely popular and
inspirational. For example, he used a series of different heads for different
expressions for his characters. This technique is now used by many modern day
animators, such as Tim Burton, which shows that Georges work has been
inspirational. He also inspired other animators and film-makers because he was
very resourceful and he always thought big on any project he was doing. George
Pal used puppetoons to also create animation for TV such as Phillips Broadcast.
George Pals work was extremely successful due to the fact that it was original
and different to the previous pioneers work.
Research
We thought that our advert should be aired on e 4. This is
because the energy drink we are promoting is aimed at a young generation and
the audience for e4 are also a young generation. Therefore by advertising our
product on this channel, we will reach our target audience.
Tuesday 6 November 2012
Research - Present Stop Motion Animations
Stop motion has been used for the whole part of the music
video for Coldplay. Pixilation and illustration have been used to create a
great stop motion effect for the video. They have done this by taking pictures
frame by frame of a live actor moving ever so slightly each time. They have
then also drawn an image, then changed the image ever so slightly, to create
the illusion of movement.
Stop motion has been used to create the whole advert for a nokia phone. Not only is it a very effective technique for creating an advert, but they have also shot the whole advert using a nokia phone, which is an extremely effective way of promoting it. They have used pixilation of one actor, a boat and a series of lines formed using rakes in the sand, to create an image. It was filmed from a birds eye view on a crane, using 3 nokia phones. Every frame has to move, so the crew rubbed out a line, then re created it using rakes, slightly differently every time.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhewUgfhTc_SUZFRROjWYz50CChiZuMWKZCP0mr4QhOrOULg1EPpCUlxHqn47GPb3hUvdDd015JZuznDqiVQ-y-UmBysktUvR_GVxwAOgP8hPyP7nO7-LSd5dzfY6eRhDRHz9FQ3ZJ0A_RY/s1600/classic-snake%5B1%5D.jpg)
Stop motion is used in adverts on websites. For example, there
is an advert on how to loose weight. There is a drawing of an image of a person
turning from overweight to an average size. This is an effective way of
advertising because it grabs the audience’s attention as it is a series of
flashing images on the side of the website. The illusion of the person’s body
weight changing, is created by a series of drawings, each slightly different,
which are then all played after each other.
Sunday 4 November 2012
Research
We watched advertisements for energy drinks to give us some
inspiration and tips for our advert. I came across an advert for lucozade which
I thought was slightly similar to our idea. This is because of the way that the
energy drink is travelling through various scenes and settings. I think this is
a great way of advertising their product as it looks fun and effective. They
have also used celebrity endorsement so more people will be attracted to their
product.
I then came across the music video for blur – coffee and tv.
This is a great example of something similar we hope to create. Both our idea
and the music video have the same effective of an object travelling around
different scenes.
Through watching various advertisements, I came to the
conclusion that all adverts for energy drinks show that the drink gives a sense
of relief or the power to do something. So what we, as a group need to show in
our advert, is that the energy drink is the necessity.
Thursday 25 October 2012
Ray Harryhausen - Developer
Ray Harryhausen
is one of the most successful stop motion animators in history. Many things
inspired him from a young age such as king kong by Willis O'Brien and visits to
the Grauman's Chinese Theatre.
Once he owned a
camera he created stop motion animation films and took his interest in this
subject further and studied photography and editing at university. Through doing
this, he came up with the idea of creating a film. However his first idea was a
flop as his idea on a film about an unusual creature, was unrecognised. His second
attempt consisted of dinosaurs as one of the main aspects, which happened to be
good quality although it was filmed in a garage. Stop motion animation pioneer George
pal, recognised Rays work and hired him to create puppetoons.
From then on,
Ray Harryhausen worked on a number of films. He created films which have been
recreated today. This shows that his work has inspired and developed ideas into
the modern world.
Willis O'Brien - Developer
Willis O'Brien was a famous special effects and
stop motion animation pioneer. Willis is most famous for his creation of using
stop motion animation on King Kong. This had an incredible effect on the
audience as nobody had ever seen a stop motion animation so long and detailed
before.
Willis had always been very interested in sculpturing.
He would produce models with rubber connected on them to bring them to life,
which lead on to his talent in stop motion. He then went on to produce some fantastic
films using stop motion which proved to be inspirational to other animators and
film makers.
The Lumiere Brothers - Pioneers
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUQRMs3L4vjlaCVIye1eU4ascZKLICQz9saPMQDF8XoPrE-HerV3oq5tBHxn4q6HTTZp2M1aZ08OFVMsW8712ZEetV7OOBJn9RhOiTMuNBxFoLsJblbP9ZTsGBsOo_q0yQVB7oPhRGG58D/s1600/lumiere_large.jpg)
The films the Lumières' had taken, were approximately 50 seconds long. The video I have linked is the first film which was ever to shown to an audience. It was also the first time an audience had seen moving pictures projected onto a screen, so this obviously had a huge effect on people.
Later After their first public screening, the brothers began commercial production which was soon in demand across the world.
Eadweard James Muybridge - Pioneer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqGtjaUocYy-Re2UluoIn7yUeLRDf1d9H-jiQ8BvOk3-Rdr_t21ApvdxsQibI5TKV_E0X27bk184eaYP6jTZOLY3yVPz0t__X8DO82Z_nahAEsfC5ft0OZP6S_3q9IcOi8zS1cIOfXm0vo/s1600/muybridge.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQCE20MrD0wzIUDPD8uISJswmguQKXWxLA55MM0W9emJMBvTTFm6y3oaOwk0fEbAJoLIGcQYPMCGiLcT6n2r8rE_9VCJ2nIBYQaV9pmkhzQwTz74xX1JKyiIc8IUWY8VUSbUyoWCyHQoa/s1600/muybridge_horse_in_motion.jpg)
Friday 12 October 2012
Charles-Émile Reynaud - Pioneer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnumPV6ILVEokZaGrYePnWqMYcJFEs4dfHZnSeljZCUbAWWRLScYrnmN9bIBVXC5eoK07fKKcCKf4i9yIBgcPyKu2hPiGdzw9Tvw5PZUQvS1OxcTUGCxSeN86T7Yp5ILWbfYGf4WEWtIiH/s200/Reynaud.jpg)
The praxinoscope is an improvement to the zoetrope. A series of images, one slightly different to the other, are placed inside a drum. The difference between this and the zoetrope, is that instead of viewing the images through the slits, the images would reflect onto mirrors which are placed in the centre of the drum. Through this different method, the result of using the mirrors were that it proved to be defined, brighter and more effective.
Later on reynaud developed the praxinoscope into the theatre optique. He wanted to expand his invention and present his moving images onto a screen. The praxinoscope only produced about a second of animation. Through using the theatre optique, reynaud was able to produce a longer amount of animation as he could use a long roll of film.
William Horner - Pioneer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibs07KUkg26dsKI8QDEd8KY5niClOEpKOcBKwQy1Z4lv9BUwwA3TK_C4o-viymRONP9AavlXxmli2o0rywGsIR3v4fxVz86bVjM89qZ7m65T071vRWftNXI96L5coh0VSUqNxlOF4VUm8X/s320/william+horner.jpg)
William
George Horner was known for inventing the zoetrope, aswell as being a successful
British Mathematician.
William based his invention on the phenakistoscope which therefore later made
joseph plateau’s invention unsuccessful. The difference between Williams
zoetrope and josephs phenakistoscope, Was that the zoetrope did not require a viewing
mirror. The second improvement of the zoetrope was that more than one person
could view the moving pictures at the same time.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfqCCgddHVSYPfW2AhBMX5WnBcxSmJjYdpfD0WKGCAmQvYYYm00H8DEViqai3BE2BugpwXx4E-OI2zoP2f_p43HCK2Ihpgrh1Zw1eX_VGhx8FE3nTYfXxHNO487rqq64-rEgT8KUnSj1y8/s200/zoetrope.jpg)
Here is
a video of a zoetrope and a demonstration of how it works:
Joseph Plateau - Pioneer
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvJikSHnpqR2chD-ShO-ODxi2Ha7Iopq9nNhhyupiWTadvd6O_IrIL8CPiQ5iX8fTvwNegP07XpEO4elGk8wBGxClZ-7P4XTAgvlWdzwUYWuECQ58nLwPHnkMZHfhT-KJCnVkHPEC07IIQ/s1600/joseph+plateau.jpg)
In 1832, Joseph Plateau and his sons introduced the
phenakistoscope, also known as the spindle viewer. It was a device where Pictures
on a disc were viewed through slots in the other, it appeared to move when the
two discs were spun and viewed in a mirror. It was also invented by Simon von
Stampfer of Vienna in the same year, who called his invention a stroboscope. Plateau's
inspiration had come from the work of Michael Faraday and Peter Mark Roget. Michael
Faraday had invented a device which had two discs that spun in opposite directions
from one another. Joseph adapted Faraday's wheel into a toy, which he named the
phenakistoscope.
Below, is a video of an example of a phenakistoscope. The spinning
wheel creates the illusion of movement.
Josephs invention was
successful for two years, until another invention was brought out which had
better improvements. As the phenakistoscope was the first device of stop motion,
I believe that it made a big impact towards the history of stop motion and it
therefore influenced other inventors to create something better.
Monday 8 October 2012
Tim Burton
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDdBPe0X-WHTIeCysQLAydRY4qtqtPZutYpTPLHNgNOnIbHex1YD5YNEHWAUHRnuosZugfOiInlmaVYaiAPDPO_Cj08ckUttdcW8ySlWmJr8YtofEZsxMwR9PcgIlJNMgwPYoa2pMVyYdD/s200/l_121164_32952719.jpg)
They use toys, sets, dollhouse props and clay (for facial
expressions) in their stop-motion videos to create their story line. The
concept is easy to understand and execute but in reality it takes an enormous
amount of time and needs a lot of patience.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRGsijdrx9FZADU-oh-566RH0C7ZMVeDBXin2_OnxbdFHd2DGi6AE1mdZHXrapUdXm9S7n8uii77S0cXNCvBTlzLAHSZQXzEFjF311UQenhS9TZmUVwnJ623uUccMfEHGD8-ZWUQzws78F/s320/4726673416_a26fe9ee64.jpg)
Aardman Animations
Aardman Animations,
is a British animation studio which is in Bristol. The studio is famous for
films which uses stop-motion clay animation techniques, especially those that
feature Plasticine characters, for example Wallace and Gromit, shaun and angry
boys.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdGOgEGE2EhOCQzOXmQeqhyKy91KL3VM50Oqdqic_SauiqQgLR79Q37fPPtfEjU1CaM65nO7QhmZ-ik6MGBtX7tU8q5tXuY3iNCb-79VwTf3u-lZ3SnWYL4wDnfbJLWcEC32qFAa-CZXR_/s200/250px-Wallace_and_gromit.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM0V3SB4LB1r7YL8XIwLadx4mwbUgCDMmaXiU40SRK1LdKaWIxmD2Bt1hSwqKpytTwraqE_jVbgBgoln7XQtMXC-e6g4AjukdGXzPzunlJBf3m649KRp1i981jWyQKcYeGHp87a0WE3-V2/s1600/wallace981d.jpg)
In stop motion animation it is life like and
feels more in depth of the character and the surrounding but as a contrast it
may have some disadvantages causing some limitations as time is the essence in
productivity and it takes many hours of work producing limited footage. It is
very time consuming.
.
Tuesday 25 September 2012
Stop Motion Animation
Stop motion animation is produced by a range of images which creates a moving image. The quicker the frame rate, the smoother the animation will be.
A frame rate means the amount of frames per second. My flipbook animation was 20 frames per second, therefore I had 20 sticky notes. Frames are the amount of images per second, below is a video explaining more about it.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOR1meD5f4ezEI9MYICC4kKJk243kI6BSuh8FFx19oehculYG3RQ0wtkSKY-Xg8yynFp8PhrSd6BxqOLykVv6EgQSL9HAmv87DCHrTvhl4vqrG-rabiTzB6gNxsWKtZuXDlkPZLYzQZi1X/s320/picture_1.jpeg)
Illusion of movement
is when the audience are being tricked into thinking they're watching a moving image, when really it is just a range of images which creates the illusion that they are moving. Animators want to specifically create the illusion of movement as it is extremely effective and makes the characters come to life.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqiwhq1KEudoHLexGE1pfs77lIPZ8sxBi5eY1d14G_Ak4xIs9lQwgI_jL8rJD5KsjN6w9P_HI0asmkWEuFmlYPcUplJtcsk6v666caGmu35Vn88j8CZIvUgGkN21AOi_0_bQaiOR4RX4QM/s1600/images.jpeg)
the persistence of vision is where the human eye retains an image for a brief split-second after the image was actually seen, and lends itself to animation by fostering the illusion of motion when we view images in closely-timed sequence to one another. We don't notice the fractional skips between images because that persistence fills in the momentary gap to make the motion seem seamless.
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