Research

We thought that our advert should be aired on e 4. This is because the energy drink we are promoting is aimed at a young generation and the audience for e4 are also a young generation. Therefore by advertising our product on this channel, we will reach our target audience.

To back up what I have said, I have found a diagram which clearly shows, that e4’s most popular viewers are a young audience. We, as a group discussed that our product should be based on young people aged between 18 – 35. So by adding the 2 percentages of the age ranges together, we can see that we are aiming our advert towards 97% of e4’s demographic! Through researching this, we clearly knew that e4 would be the best channel for our product.