Research

We watched advertisements for energy drinks to give us some inspiration and tips for our advert. I came across an advert for lucozade which I thought was slightly similar to our idea. This is because of the way that the energy drink is travelling through various scenes and settings. I think this is a great way of advertising their product as it looks fun and effective. They have also used celebrity endorsement so more people will be attracted to their product.

I then came across the music video for blur – coffee and tv. This is a great example of something similar we hope to create. Both our idea and the music video have the same effective of an object travelling around different scenes.

Through watching various advertisements, I came to the conclusion that all adverts for energy drinks show that the drink gives a sense of relief or the power to do something. So what we, as a group need to show in our advert, is that the energy drink is the necessity.